Euvon PATIENT Testimonial
OVERVIEW
This video series will illustrate the profound implications that PROVENGE has on it’s patients, told through the perspective of Euvon. Euvon will give us a clear picture of his journey through PROVENGE treatment and the specific impact that it’s had on his life. We’ll see firsthand the PROVENGE slogan “Think more about special occasions. Think less about cancer” coming to life through his story. For the first time, Euvon will have the opportunity to meet the team who actually cultivated his cells, providing a unique and powerful moment that can be shared with the Dendreon team.
Scene 1 - Euvon’S STORY
Interview
We’ll begin by interviewing Euvon in his ‘home’, asking him questions that will guide us through his life before, during, and after PROVENGE treatment. We’ll be able to paint a clear picture of how PROVENGE treatment has enabled Euvon to live a life unhindered by Prostate Cancer both physically and mentally. We’ll hear specifically how Euvon has embodied the PROVENGE slogan through his powerful and inspirational story.
B-Roll
Intercut with the interview will be a visualization of all of the things Euvon has been able to do since PROVENGE treatment. This would especially include time for the things he loves; time with his wife, family, hobbies, and special occasions. We’ll set up and capture several activities around and outside the house that we can film for b-roll. The storyboards below are a simple representation of what this might look like:
Euvon playing his guitar on his porch
Euvon walking with his wife
Euvon looking at family photos around his house
Euvon having tea with his wife
Scene 2 - EuVON & MIKEY MEET
Mikey Pre-Meeting Interview
We’ll then get introduced to Mikey, a Dendreon tech who worked on Euvon’s cells to create his PROVENGE treatment. We’ll hear about her experience working at Dendreon, what it’s like working on a patient’s cells, and how the work she does impacts the lives of those patients. Additionally, we’ll get to hear her thoughts on getting to meet Euvon, and being part of the rare experience in bridging their two worlds together.
Euvon and Mikey Meeting
Finally, Euvon and Mikey will meet. We expect this moment to be incredibly powerful, and we’ll be sure to capture their authentic, unscripted reactions in real time. Additionally, to give them an opportunity to verbally process this rare moment we’ll have them both sit down across from one another and discuss, through guided questions, how this experience feels for them. Euvon will be able to tell Mikey the life-saving impact her work has had on his life and, by the end of this, anyone watching will surely be left inspired and uplifted.
Thank you for your time, we look forward to capturing this very soon!
-the Convolv team