“RENAISSANCE” BRAND FLAGSHIP VIDEO
Never before has anyone seen a brand video such as this that completely immerses viewers into the world of your industry. We believe there is beauty and intrinsic value held within even the most technical process, and we want to spark a visual “renaissance” within your brand with this video. From the beginning stages of concept design all the way to customer usage, this video covers all the base’s while also illustrating the values and mission your company holds. We truly believe this will allow viewers to see the diligence, creativity, and determination that is so prevalent under the hood of your company.
OVERVIEW
OBJECTIVE: Clearly communicate your company’s values and mission, while creating interest and trust in your customer experience.
APPROACH: Take your entire customer experience, from engineering all the way to customers using your products, and create a near-seamless visual feast out of it. On top of that, we’ll use an exciting combination of voiceover, music, and sound design to elevate this audiovisual narrative.
WHY?: How often are you able to encapsulate your customer experience within just a few minutes? Utilizing seamless editing and compelling footage, this video will serve to visually communicate your brand and build anticipation for customers interested in your company.
DELIVERABLES: (1) brand video (2-3 minutes); 3-5 social media edits (30 - 60 seconds). Option for (1) television ad (30-60 seconds).
DISTRIBUTION: Front page of your website, social media, google ads, email, and even a short television ad.
CONCEPT
The best content, we believe, tells a cohesive story and brings viewers into a state of awe. It never leaves us. This is what we will strive to create with this video. We want to tell the everyday story of what it’s like working with you and using your products and do it in an awe-inspiring manner. Your values and mission will visibly come to life on the screen for all to see. Additionally, this video shouldn’t feel “corporate” at all; it should feel human and connect with the emotions of the individual viewing it. It should take them on a journey that stays with them beyond the screen.
VALUE & AUDIENCE
The value of this video is found in its “cut-through-the-noise” approach. Our aim is to create the most captivating, inspiring, and beautiful piece of content seen from your company that showcases your entire customer experience. Tremendous effort would go into transcending the ordinary methods of others in this industry so we can create something entirely unique for your viewers. Market research and consumer data will provide us with a foundation that we can build upon. We believe this will serve your target audience well, especially those who are aware of your brand already and want to find out more. Once in front of viewers, we expect this video to have a high viewer retention rate and a high engagement rate due to it’s unique approach to visualizing a process. See the video reference below to get an idea of this approach.
THE EXPERIENCE
To see this experience brought to life, take a look at the video reference below.
VIDEO REFERENCE
SOUND DESIGN
The reference below will give you an idea of how sound design can heavily elevate the visual experience. We believe that this will be a crucial element of this video, being that sound is half of this sensory experience. Sound can also act as an adhesion device in the editing phase, bridging a sequence of differing shots with a shared soundbed. Take a listen and hear for yourself:
STYLE REFERENCES
The images below will give you an idea of the “visual language” we’d be using for this video. Our goal is to envelop viewers into a full audiovisual experience, and guide them on an exhilarating journey that will leave them inspired and hungry for more. To achieve this, we’ll utilize unique camera perspectives as well as lighting and set design to creatively elevate real-life environments. Data/UI design will also be used to visualize the engineering and data-driven efforts of the process. Notice how the images below below feel natural, but also incorporate an emotional aesthetic that can’t be achieved in-person:
Thank you for your time, we’re excited for the opportunity to bring this treatment to life!