LANTRONIX - BRAND ANCHOR VIDEO

OVERVIEW

• OBJECTIVES: (1) Clearly communicate your company’s values and culture, (2) create interest and trust in your customer experience, and (3) showcase your services and solutions.

• APPROACH: Cleverly guide viewers through who and what Lantronix is by using a combination of fluid cinematography, seamless editing, and superimposed animation. We’re thinking that a spokesperson is the best mechanism for encapsulating each facet of the company, but there are also other mechanisms that we can discuss further.

• WHY?: Long videos, wordy information, and lack of entertainment are all causes for losing potential customers. An efficient, fun, and focused brand video solves this. If someone asked you to explain who you are and what you do in 2-3 minutes, this would be the answer you’d give them.

• DELIVERABLES: (1) full 2-3 minute version and (3-5) short 30 second social media cuts.

• DISTRIBUTION: Website, email, social media, QR codes on print material, shown directly to potential/current customers

• REFERENCE: See the video references below for examples of what this could look and feel like.

VIDEO REFERENCE

We’ve edited together this video reference so you can get an idea of the creative behind this video. Keep in mind, this is purposed to spark your imagination and demonstrate visual possibilities rather than represent the literal content of the video.

TRANSITIONS

Transitions are when two consecutive shots are fused together via movement, framing, or subject. Transitions will provide viewers with a seamless experience and visually demonstrate how seamless Lantronix is between working with customers, company culture, and products/services. We’ve provided several references below of what these transitions could look like (subject-matter aside). Notice the emotional impact that is formed when the disruption of cuts is removed and the viewer is fully immersed: