WHY BRANDED VIDEO CONTENT?
Branded video is the most efficient way to bind meaning into all aspects of your business, visualize your mission beyond your product, and build trust in your customers before the product even reaches their door. Leading with branded video also removes the necessity to scroll through pages in search of vital information that tends to be hidden within large blocks of text. Additionally, branding isn’t just about messaging, colors, or fonts, but more-so the feeling or experience you’re providing. Video tends to answer questions like “what does experiencing your brand look like?”, “how does your brand move?”, and “what does your brand sound like?”. The content below was selected (just for you) with those questions in mind, so feel free to dive right in and explore the possibilities.
Branded “Anthem”
The branded “anthem” is a video that - in a matter of a few minutes - communicates you to your customers. It’s a single piece of content that envelops who you are, what you do, who you’re doing it for, and why you’re doing it. Creating a branded anthem is a strong, practical step towards differentiating yourself from other brands by activating a unique emotional connection between you and your customers. Eventually, it becomes the lens in which a customer views your business, infusing meaning and purpose that your products - on their own - could never provide.This is also a tangible way to create something that your team (present and future) can stand behind and integrate into everything they do. Regarding its utility on your website, this would combine the efforts of the “Our Story” and “Our Beliefs” tabs and condense most of that information down to a few minutes. Below you’ll find a few references of these branded anthems, feel free to click on each GIF to view the full length videos.
Product explainers
Product explainers are simply methods of efficiently communicating your product from the perspective of your audiovisual brand. These videos do a lot of the heavy lifting of sales and marketing in showing your customers what your product is and why they may need it. And keep in mind, this can all happen before they read a single word of copy. We love the idea of guiding viewers on a journey; pulling them in with an engaging hook, diving into key features, and ending with a powerful call-to-action. Since your product is - in a literal sense - powder in a jar, the animation medium will allow you to visualize the non-visual implications and features in a seamless and imaginative way. Below you’ll find a few references of these product explainers, feel free to click on each GIF to view the full length videos.
Educational Series
Imagine taking your favorite selects from NativePath’s lifestyle programs (Youtube videos, blog posts, etc) and using them to create an animated series guided by the voice of Chad. This is what we’re after with an educational series; valuable, practical information delivered in a creative and experience-focused manner that establishes NativePath as an industry and thought leader. This could simply be a short 60 second video about breath-work or a full-fledged history lesson on health and wellness. What’s so awesome about this series is it’s range of possibilities; it can start out small but has the potential to turn into something much larger like a web or TV series (i.e. Headspace’s Guide to Meditation on Netflix ). Below you’ll find a few references of these educational videos, feel free to click on each GIF to view the full length videos:
CUSTOMER STORIES
Customer stories take the testimonial to an entirely new level, creating a valuable narrative showpiece that can be displayed across all of your channels. The customer would talk candidly about their experience using your products and lifestyle programs, and we’d take the audio of that and interpret it into beautiful animation. Seeing that you’d be empowering real-life customer perspectives, these would likely have very high engagement. These could be realized as short 15-30 second reviews, or as multi-minute customer narratives. Below you’ll find a few references of these animated stories, feel free to click on each GIF to view the full length videos:
PACKAGING
Below we’ll deconstruct all of the potential assets we can extract from one video. This is, in part, why animation is such a cost-effective choice; you can use every part of it across all of your marketing collateral without feeling cheap or repetitive. Take a look at all the assets that you’d be getting from a single video:
Social Engagement Videos
Utilizing the assets from any of the videos above, we can create a series of short 5-10 second ads that viewers can engage with on social media. Click on each of GIF below to see some references.
Logo Animation
Each video should begin and/or end with an animated version of your logo. At least with the first video we create for you, this is what we’d be creating. Take a look at some examples below:
ICON ANIMATION
If a video includes any form of iconography, we can turn that into a deliverable for use on your website. These are great for spicing up webpages and making text content feel more alive.
GIF imageS
GIF images are a great way to inject motion (that plays automatically) into your webpages and select social media channels. We can turn virtually any video asset into a GIF, from subtly moving backgrounds to short video snippets. This webpage is actually filled with them! Feel free to explore with this in mind.
stills and raw assets
High resolution stills, backgrounds, icons, and characters along with all of the raw vector designs that we use to create the video.
Thank you so much for your time, we hope you enjoyed exploring this page as much as we enjoyed putting it together for you. We’re excited at the opportunity to work with you and bring all of this content to life!